With a guarantee of more than 25 million visits from over the world, Expo 2020 Dubai makes a one of a kind stage where developers can accommodate a massive pool of potential foreign financial investors. Industry insiders state developers are very much aware of this chance and are effectively situating their ventures to focus on these guests.
“Selling real estate in Dubai to those attending Expo is one of the major potential benefits of hosting this event,” says Craig Plumb, head of research at JLL Middle East and North Africa (Mena).
Though it is important to have a complete plan and arrangement to make the most of the inflow of international tourists, a significant number of whom would be first-time guests.
“Real estate developers should ideally build a full funnel strategy with upper and lower funnel tactics to really generate the right quality of leads and convert them ultimately into buyers.”
With costs having fallen by around 25 per-cent since the last peak in 2014, Dubai has turned out to be all the more intensely estimated for abroad buyers and numerous developers are putting forth appealing payment plans for owner occupiers and rental assurances for investors.
The high number of international visitors and the increased media attention on Dubai generated by “Expo 2020″ offer an opportunity for increased investment activity.
“If developers are able to take advantage of this opportunity, “Expo 2020″ may provide the catalyst to stabilize the market and reverse the trend of falling prices and rentals experienced over the past few years,” says Craig
Targeting specific market
Industry experts say companies should be preparing their collaterals and staff to cater to international visitors. Many are suggesting that it would help if company employees can speak multiple languages as It helps in developing a relationship with one another.
Digitally, we can target specific nationalities from their country of origin as soon as they have booked their tickets. This is possible because traveller-specific digital advertising platforms can collect travel audience profile based on meta-search travel platform data.